• Carl

10 people you need to follow in the world of Pardot



I've not been in the Pardot world for that long so one of the first things I did was try and find those experts I could learn from.


One of the best things about the Salesforce Ohana is how open everyone is in supporting each other, not just in putting together blog posts and advice for the wider community but just in terms of their time too, be it in user groups or one to one sessions.


The community at large and these people are the ones that inspire me to be the best consultant I can be. To think outside of my daily role and how I can go further to contribute to everyone's success.


So it only makes sense to share those people with you, who have inspired me and who I feel are great people to learn from on your own Pardot journey.


Jennifer Lynn Schneider


Put simply, Jennifer's work with the Pardot Lifehacks podcast whilst at Cheshire Impact is what inspired me to give more. Her personality and how she can make complex topics seem simple are invaluable traits that make you want to listen more. Salespeople and Marketers take note!


Now at Qualified.com, she continues to give back to the community and is my accidental idol in this space (even if she doesn't realise it!).


Where to find her


Twitter

Linkedin


Ben La Mothe


I've sat down and spoke with Ben a few times and he is incredibly generous with his knowledge. Following him helped me navigate the world of Person Account syncing with Pardot and he continues to be someone I look up to as he runs the Tampa Bay user group and contributes to the Pardot Geeks blog.


Again, incredibly knowledgeable and personable, he's an essential resource to bookmark.


Where to find him


Twitter

Pardotgeeks.com

Tampa Bay Pardot User Group

Linkedin


Stephen Stouffer


Honestly, Stephen blew me away with just his generosity and how much he helps people. He helped me tackle a problem when I reached out to the community and sat me down over Zoom to walk me through the logic. I was a complete stranger to him so he's another inspiration of mine for just how giving he is.


He's also a Jedi master when it comes to Dynamic Content. If you haven't seen his Pardreamin' session that blew everyone away then you NEED to watch it!


Where to find him


Twitter

Linkedin


Lucy Mazalon


I don't think anyone can talk about those in the Pardot space without mentioning The Drip and Lucy.


As I started, I hammered this blog no end to build up my knowledge as fast as possible. There's no holding back with how in-depth these posts go so consider this blog your user guide to Pardot.


She also runs the Pardot London User Group so be sure to check that out too. They're not only invaluable sessions but heaps of fun too!


Where to find her


Twitter

The Drip

Linkedin

Pardot London User Group


Lara Black


The Pardot Pro (and she really is!) and well deserved title of Salesforce MVP, Lara is incredibly active within the community and extremely helpful. I've learnt a lot from our conversations in the groups we are part of and she is another essential resource.





Where to find her


pardotpro.com

Twitter

Linkedin


Christina Anderson


Christina is part of the Cheshire Impact family and has picked up the baton from Jennifer with the Pardot Lifehacks podcast, doing an amazing job in keeping that podcast at the top of the resources list.


She also runs the Pardot Lifehacks slack channel. Whenever I've had any questions, she's usually the first one to answer and is extremely knowledgeable.


Where to find her


Twitter

Linkedin

Pardot Life Hacks podcast


Sara McNamara



I've not spoken to Sara personally but I just can't help but love how much of a straight shooter she is!


Her blog is a great resource but her Twitter feed just points out so many truths in the Marketing Ops world, whilst being entertaining.


If you're interested in the Marketing Ops side of things, Sara is the one to follow.


Where to find her


saramcnamara.com

Twitter

Linkedin


Andrea Tarrell

Andrea runs one of the biggest Pardot blogs on the planet, The Spot for Pardot and the incredibly awesome Pardreamin' event.


You need to follow her to keep tabs on when you can register for Pardreamin' 2021 (not to be missed).


Where to find her


Twitter

Pardreamin'

Linkedin

The Spot for Pardot


Jen Kazin


Jen has been incredibly helpful to me during my short time in this space. Personally offering me advice and guidance, she's also an absolute wiz when it comes to Pardot and the new email builder. I have a few idols in this space and Jen is one of them!





Where to find her

Twitter

Linkedin

GreenkeyDigital.com


Jenna Molby

Jenna's blog is such a huge resource for everyone, particularly when it comes to doing some pretty amazing things with forms and Javascript.


She also has some handy tools that help you style your own forms. I've labelled her the queen of style for this very reason!


Where to find her


jennamolby.com

Twitter

Linkedin


Follow these awesome people and you'll have a great group of resources to call upon when you get stuck.

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